The Quiet Power of Email Marketing
and why Flodesk is the one platform I trust with my business. Use my discount for half off
There’s a moment in every business where you realize you’re building something bigger than an Instagram grid. Bigger than a string of good reels. Bigger than the algorithm’s mood swings.
It’s the moment you understand your business needs a home that you own.
For me, that realization didn’t come from a crisis, it came from watching my clients pour their heart into building brands, only to rely on platforms they didn’t control. I’ve seen incredible founders lose visibility overnight because an app glitched, an account got flagged, or engagement simply dipped for no clear reason. And while I will always be a content girl at heart, I’ve also learned that lasting growth happens off social media. It happens in the inbox.
Your Email List is your Most Valuable Asset
Email is where people slow down. Where they choose to hear from you. Where real conversion happens. There is no algorithm. No guessing. No hoping today is the day your post gets picked up.
Whether you’re a service provider, product-based brand, or lifestyle creator, email marketing isn’t optional anymore, it’s foundational. It’s one of the few places where you can nurture, teach, inspire, and sell in a way that feels deeply personal and aligned with your brand.
By collecting and owning your own list that you can carry across any platform in the future, you’re obtaining the power to do the above.
And if you do it well? It becomes the engine behind your revenue.
Why I Choose (and Recommend) Flodesk
There are a lot of email platforms out there: clunky, corporate, overwhelming ones that make you want to crawl back to Canva and pretend you didn’t want to send that newsletter in the first place.
Flodesk is the opposite.
It’s beautiful. It’s intuitive. And it was clearly built for creatives who care about design as much as they care about strategy.
A few reasons I swear by it:
The Design Freedom
When it comes to creating a new touchpoint for your customers, fonts, spacing, imagery everything needs to feel intentional. Flodesk lets you build emails that actually look on-brand without coding, wrestling with weird blocks, or compromising your aesthetic.
Automation that Feels like Magic
Set up your welcome sequence once and let it nurture for you. Create workflows for launches, freebies, and evergreen funnels, without needing a tech degree. Customize all of the language to feel authentically you, improving your overall customer experience.
It’s Simple, not Basic
I don’t want to spend hours troubleshooting a newsletter, so neither do my clients! I want clarity, ease, and analytics that actually tell me something. Flodesk balances simplicity with real strategy tools so you can grow your list and convert it.
Ready To Make It Happen?
So if you’ve been craving growth that feels grounded, let your email list be the place it begins. Give your ideas a home. Give your audience a place to land. And give yourself a platform that works with you, not against you. When you’re ready, here’s the tool I trust with every client and my own studio. You can get 50% off your first year! Happy emailing.