Tailored services that align & elevate through strategy & design.
SCALABLE SOLUTIONS FOR ALL STAGESAs a comprehensive design studio, you’ll find a partner to level-up your business or home with intention. You realize the need for a presence that you can be proud of. You’re ready to invest over do-it-yourself to focus on your expertise and daily life, and you’ve landed in the right hands. The goal is for you to see a near immediate return on your investment and more – browse the offerings below for more details.
Brand Strategy & Design
An aligned brand is essential for success and enables you to effortlessly attract your ideal audience. An intentional and efficient process is applied to take the time to be engrained in your business and vision to translate it into unique identity that effectively represents your business to exceed your goals. By establishing a full identity system, you have the tools for scalable growth. Your investment should last a minimum of 5-10 years with a typical return on investment within the first few months.
Utilizing a timeless, yet unique style that translates through a range of aesthetic preferences and industries allows for a powerful resonation across all channels. With a keen eye for typography, and a love for a color palette that evokes feeling, every design detail is completely unique to your brand. Browse the range offerings below that are tailored for all stages:
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The custom brand strategy & design package fully equips you with the strategy, brand assets, tools and resources you need. This includes:
BRAND STRATEGY
Each project will commence with a short, yet strategic process that focuses on the requirements of a successful brand presence. An intake & discovery questionnaire will be provided to the client to give insight on the brand and goals. This informs all research and planning, which will ultimately develop a strategy to ensure each element establishes an impressive aesthetic that is reflective of the brand’s core values, mission and vision.
Following kickoff, we conduct an in-depth analysis of the brand differentiators, its target audience, and competitors . This research provides a thorough understanding of your brand's current positioning and identifies opportunities for the visual identity and all print + digital touchpoints. This strategy will align with your brand's personality, core messages, and key differentiators.
LOGO DESIGN
All identifiable logo formats including a customized brand mark icon, primary and secondary logos, and relevant tag / service line stamp logos.
BRAND IDENTITY ELEMENTS
A carefully crafted color palette and typography pairings + hierarchy that align with the brand strategy.
ILLUSTRATIONS & ICONS
Semi-custom brand patterns and textures, illustrations icons, stock photography curation and custom brand photography consulting.
BRAND STYLE SHEET
A one-page reference sheet to define and guide stylization of all identity elements.
TIMELINE
4-6 weeks
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This offering is suited for the brand that understands the need for a professional presence, but are faced with startup or next phase expense and time constraints. They also want to invest in identity that has the ability to expand once the business grows. This includes:
BRAND STRATEGY
Each project will commence with a short, yet strategic process that focuses on the requirements of a successful brand presence. An intake & discovery questionnaire will be provided to the client to give insight on the brand and goals. This informs all research and planning, which will ultimately develop a strategy to ensure each element establishes an impressive aesthetic that is reflective of the brand’s core values, mission and vision.
Following kickoff, we conduct an in-depth analysis of the brand differentiators, its target audience, and competitors . This research provides a thorough understanding of your brand's current positioning and identifies opportunities for the visual identity and all print + digital touchpoints. This strategy will align with your brand's personality, core messages, and key differentiators.
LOGO DESIGN
Two typography-only (no mark/icon) concepts that reflect your style and voice through custom typography will be presented for selection. Included are primary, secondary, tagline and stamp logo designs.
BRAND IDENTITY ELEMENTS
Two recommended color palettes and font pairings will be presented for selection. A carefully crafted color palette and typography pairings + hierarchy that align with the brand strategy.
BRAND STYLE SHEET
A one-page reference sheet to define and guide stylization of all identity elements.
TIMELINE
3-5 weeks
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As a small business owner with a large marketing agency and content creator background, I understand the need to make strategic decisions and set attainable goals, without a 4-figure investment. If you find yourself in the DIY phase and have hit a wall with your brand strategy and design implementation, this solution is fit for you.
VIRTUAL CONSULTATION
Book an hour session to discuss topics of your choice to gain guidance with an actionable plan to tackle implementation on your own — saving you time and money. Ahead of the session, a brief intake questionnaire will be provided to gain insight on your brand, as well as the high level points of the topics you’d like to discuss. This will enable an environment that is productive and fully valuable. A recording of the session is provided so you can be fully present.
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As a full-service design studio, you will find your sole partner for your marketing efforts. Explore our depth of creative services to enhance and scale your brand presence. Not sure what you need? Share your vision, and I’ll craft your solutions. Capabilities consist of:
-Social media strategy
-Social media templates and/or graphics
-Email marketing setup and template design
-Marketing + sales collateral
-Business cards
-Ongoing retainers
-Photography direction
-Photography (local)
-Content creation (local)
Website Strategy & Design
Your website is an essential, owned platform that best communicates your suite of offerings. It is an invaluable sales tool that is always-on, with low maintenance due to the approach and practices applied.
Whether starting or revamping your business, we’ve got deep expertise across major content and eCommerce platforms to marry a user-friendly experience with your business goals, essence and voice to attract your ideal audience.
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The custom website package fully equips you with the page to page strategy, page design and technical configurations you need. This includes:
WEBSITE STRATEGY
Following kickoff, we conduct an in-depth analysis of the brand differentiators, its target audience, and competitors. This research provides a thorough understanding of your brand's current positioning and identifies opportunities for website. This strategy will align with your brand's personality, core messages, and key differentiators.
This is reflected in a Sitemap and Content Outlines for each page to fully inform the requirements ahead of design.
WEBSITE DESIGN
This includes up to 8 core pages for a strategic experience with a custom design on the agreed upon platform. This typically includes home, about, services, portfolio, case studies, blog, contact and more. For eCommerce websites, home, collection, product, about, contact and more.
WEBSITE DEVELOPMENT
We offer a complete in-house build of your website with custom forms, questionnaires, integrations, eCommerce capabilities, social media feeds, schedulers; responsive and mobile design, and critical development assets including SSL. Preferred Platforms: Squarespace, WordPress and Shopify.
ESSENTIAL SEO
Included in the strategy is content structure and implementation, image optimization, alt text, installment of Google Analytics and Search Console, and submission of your sitemap to Google post-launch.
COPYWRITING
Page by page content outlines are provided to aid content development within component structure and character count. Copywriting add-ons available to fully take writing off your plate.
TIMELINE
4-6 weeks
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This offering is suited for the brand that understands the need for a professional online presence, but are faced with startup or next phase expense and time constraints. They also want to invest in a platform that has the ability to expand once the business grows. This includes:
WEBSITE STRATEGY
Following kickoff, we conduct an in-depth analysis of the brand differentiators, its target audience, and competitors. This research provides a thorough understanding of your brand's current positioning and identifies opportunities for website. This strategy will align with your brand's personality, core messages, and key differentiators.
This is reflected in a Sitemap and Content Outlines for each page to fully inform the requirements ahead of design.
ONE PAGE WEBSITE
A one pager is a solution fit for a condensed, yet informative page that covers key information to convert. It is also fit for a brand’s new offering or a rapid situation to establish an online presence while budget, services/products and more are coming together in the background.
WEBSITE DESIGN AND DEVELOPMENT
A strategic approach will be taken to determine features and functionality to fully implement the branded design and build. The one pager includes a contact form to collect submissions and/or an email subscription to allow audience members to stay up to date.
ESSENTIAL SEO
Included in the strategy is content structure and implementation, image optimization, alt text, installment of Google Analytics and Search Console, and submission of your sitemap to Google post-launch.
COPYWRITING
Page by page content outlines are provided to aid content development within component structure and character count. Copywriting add-ons available to fully take writing off your plate.
TIMELINE
2-3 WEEKS
Rush Fee:
With a determined, dedicated day the design and build will be completed for review and set live under 24 hours to meet rapid demand. Perfect for capturing viral press traffic, product launches or storefront openings.
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Not a writer, nor looking to become one amongst your day to day business needs? Add on full copywriting with ease as we become deeply engrained in your business. With a simple information gathering phase, we fill in the gaps to bring your brand’s voice, tone, and overall communication style to life across your website, often informing all touchpoints moving forward.
TIMELINE:
1-2 WEEKS
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Your marketing efforts go beyond your website. As a full-service design studio, explore our depth of creative services to enhance and scale your brand presence. Not sure what you need? Share your vision, and I’ll craft your solutions. Capabilities consist of:
-Additional page counts
-Digital offers
-Podcast launch
-Ongoing maintenance retainers (WordPress / Shopify)
-Social media strategy
-Social media templates and/or graphics
-Email marketing setup and template design
-Marketing + sales collateral
-Business cards
-Photography direction
-Website Photography (local)
-Content creation (local)
Interior Styling
Designing a home that meets at the intersection of function and aesthetics should be a creative process that brings joy. By gaining a deep understanding of your desires, needs and feelings, your location, interests, architecture and home style are reflected in a strategic way that brings out the best in each. Through careful selection of colors, textures and finishes, mixing collected and new, high and low - your unique spaces come to life.
Virtual Interior Design & Styling is all about convenience through affordable design fees and reasonable turnaround timeframes. Whether in need of a rapid consult or full spatial design, we can attainably create a happy home together.
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Whether a new or lived-in space, bring it to life with full service styling that includes spatial planning to best maximize flow and utilization, to product selects within a design board and a full ordering spreadsheet with measurements, price ranges and alternate options to achieve the desired look determined in the initial phase.
TIMELINE
2-3 weeks
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Placement can transform a space, and often times spatial plans are a perfect solution for those working with a budget that requires maintaining current furniture, or those that just moved into a new space. Know how to shop within your style, but not sure exactly what to buy? This has you covered, too. Take a full visual rendering, an ordering spreadsheet with a budget breakdown to your partner to begin planning your buy.
TIMELINE
1-2 WEEKS
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Have those paint swatches been sitting in your living room for 3 months? Looking for validation of your ideas? Through a 30 minute or one hour session, we’ll become fast friends through a dedicated, genuine discussion around what is best for you and your home. With minimal prep, obtain on-the-spot solutions that bring your priorities to life.
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Eyeing up that dresser but can’t get past the price tag? Utilizing my personal designer discounts at over 30 top retailers, finally place that order at up to 30% off for a small fee if not engaging in other services. Minimum order requirements exist, but do not exclude decorative accents.
Elevate beyond the expected.
Simply inquire to start the conversation around the transformation of your brand story or living space into an experience that resonates deeply and grows with you.
INQUIRE ⟶