OVERVIEW

The Aesthetic Method is a full-service, inclusive medical spa in Ferndale, MI that has experienced transformational growth since opening its doors 7 years ago. While they had successfully built an inclusive community dedicated to bringing out individual natural beauty, their website presence no longer reflected their team's deep expertise, commitment to authentic results, and significant community impact. Our challenge was to elevate their online presence to match the quality of their in-person experience, while maintaining their core values of inclusivity and natural aesthetics.

Before

After

Working closely with The Aesthetic Method team, we developed a refreshed digital strategy that honored their seven years of community building, while positioning them for future growth. Our approach focused on creating a more inviting online experience that truly reflected their inclusive values and expertise:

OUTPUT

- Developed a softened color palette that creates a more welcoming, first impression while maintaining brand recognition.
- Selected new, complementary typography that improves readability across all devices while conveying professionalism.
- Refined visual elements to better appeal to their price-point and audience expectation.
- Replatformed and redesigned their website with an intuitive structure that prioritizes service discovery and booking.
- Maintained SEO authority and rankings while providing new areas for search opportunities through branded content sections.
- Built a user experience that highlights real results through new case studies and authentic client testimonials.
- Created a responsive design that performs beautifully across all devices.
- Implemented a content management system that the team can easily update and maintain.
- Rewrote website copy to emphasize their expertise, tailored methodology, and inclusive philosophy.
- Developed a strategic complementary offer to build their email list and enhance community engagement. Collaborated with Brooke Dumas to create compelling offer copy and email workflow sequences.
- Integrated digital marketing touchpoints throughout the site to capture leads and nurture client relationships to further build community.

The refreshed digital presence has transformed The Aesthetic Method's online impact since launching in December 2024. In just the first three months, the site generated over 14,000 website visits from 12,000 unique visitors who viewed 25,000 total pages. The traffic sources show a beautiful balance between Google search and direct traffic, demonstrating both strong SEO performance and growing brand recognition in the Ferndale community.

Most impressively, their digital audience has expanded significantly with 1,000+ new email subscribers added during this period, building an inclusive community of potential clients. Mobile engagement has been particularly strong, with iOS users representing the largest segment, perfectly aligning with their target demographic of aesthetic-minded individuals looking to feel their best.