The Aesthetic Method is a full-service, inclusive medical spa in Ferndale, MI that has experienced transformational growth since opening its doors 7 years ago. While they had successfully built an inclusive community dedicated to bringing out individual natural beauty, their website presence no longer reflected their team's deep expertise, commitment to authentic results, and significant community impact. Our challenge was to elevate their online presence to match the quality of their in-person experience, while maintaining their core values of inclusivity and natural aesthetics.

Working closely with The Aesthetic Method team, we developed a refreshed visual brand identity consisting of a new color palette and type system, alongside a digital strategy that honored their seven years of community building, while positioning them for future growth. Our approach focused on creating a more inviting online experience that truly reflected their inclusive values and expertise.