OVERVIEW

Scale with Clarity, founded by Brooke Koeninger, serves as a financial strategy partner helping product-based business owners align their goals with intentional growth. Through fractional CFO services, 12-month financial forecasting, and high-touch consulting, Brooke equips female founders with the clarity and confidence to scale sustainably—without sacrificing their values or burning out. When she came to MLCO, she was ready to elevate her brand presence to reflect the premium, grounded nature of her services. Together, we built a visual identity and website rooted in ease, trust, and quiet authority—designed to position Scale with Clarity as both a guide and growth partner for modern entrepreneurs.

We worked closely with Brooke to bring her strategic, service-driven business to life through a brand that mirrors the clarity and intention she provides her clients. Grounded in purpose, our collaborative process uncovered the deeper values and voice behind Scale with Clarity—shaping a brand that feels refined, trustworthy, and quietly powerful. From there, we crafted a cohesive visual identity and suite of social media templates that offer both consistency and ease, allowing Brooke to show up confidently and professionally across all touchpoints. With this strong foundation in place, Scale with Clarity is now visually aligned with its mission and ready to scale with purpose.

OUTPUT

    • Developed a strategic brand foundation including mission, vision, values, and brand voice to guide all touchpoints.

    • Crafted a clear, confident tagline to encapsulate the brand’s promise and positioning.

    • Designed a full logo suite to offer flexibility across digital and print applications.

    • Built a refined color palette and typography system to evoke clarity, trust, and calm authority.

    • Created art direction and supporting visual elements to reinforce the brand’s polished, strategic identity.

    • Designed a suite of cohesive, plug-and-play social media templates to streamline content creation and maintain brand consistency.

    • Equipped Brooke with brand tools and assets for consistent execution across platforms through a style sheet

    • Delivered an aligned visual ecosystem that reinforces the brand’s clarity and strategic focus—whether on Instagram, client documentation and tools, and beyond.

Elevate beyond the expected.

Simply inquire to start the conversation around the transformation of your brand into an experience that resonates deeply and grows with you.

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