Purely Chic Home

Purely Chic Home is backed by the talented Anna Howard who is passionate about renovating her 1960’s Maryland home by the water as she tries to enjoy the beautiful, chaotic moments along the way. She has effortless, yet cozy coastal style and was looking for a brand identity that reflected just that. A simple drawn mark forms a subtle, abstract wave into the ‘c’ letterform and the color palette was influenced by nature by the bay, while remaining bright and approachable. Anna started out on Instagram and was looking to expand her reach through thoughtful blog posts and affiliate sales.