OVERVIEW

Meg Larkin Home is a refined interior design brand in Annapolis, Maryland known for its timeless, collected aesthetic that balances classic charm with modern ease. Rooted in a love for layered textures, neutral palettes, and meaningful details, the brand creates spaces that feel warm, intentional, and lived-in. With a focus on emotional connection and lasting beauty, Meg Larkin Home blends old and new—curating interiors that are both elevated and approachable.

We worked closely with Meg to translate her passion for layered, intentional interiors into a brand that feels as elevated and personal as the spaces she designs. Through strategic brand development, we uncovered the heart of her business—developing her mission, vision, values, voice, and tone to align with her unique aesthetic and perspective. This foundational work guided the design of a sophisticated visual identity and a clean, one-page website tailored to capture early interest and position the brand for long-term growth. As her business launches, the brand now reflects her innate talent and is equipped with the clarity and tools to grow with confidence.

OUTPUT

- Developed a cohesive brand foundation suite rooted in Meg’s innate passion and layered aesthetic—distilling her design philosophy into a clear mission, vision, and values framework that resonates with her ideal clientele.
- Crafted a distinct brand voice and tone blending refined sophistication with warm approachability, ensuring consistency across all client touchpoints.
- Designed a versatile visual identity: typography, color palette, and imagery; that reflects Meg’s affinity for collected, heritage-driven interiors, yet remains modern and inviting.
- Positioned the brand as a go-to authority in elevated, personal interior design by strategically highlighting Meg’s expertise, storytelling ability, and authentic client connection.
- Scoped a one-page website focused on lead generation, guiding potential clients through Meg’s story, style approach, portfolio highlights, and clear call to action for inquiries.
- Ensured visual alignment between brand identity and website—using curated textures, mood-driven imagery, and refined typography to reflect the elevated yet personal aesthetic.
- Implemented SEO and conversion-focused elements: concise headlines, client-centric messaging, minimalistic form triggers, and backend lead tracking to support future growth.
- Documented a project’s transformation through creative direction & professional photography for both web and social applications.
- Set up website analytics and lead tracking to optimize marketing efforts, measure interest, and inform next-phase expansion—whether scaling services, launching offers, or expanding the site.