OVERVIEW

Local Coast is a veteran-owned apparel brand born from the tides of the Chesapeake Bay. What began as a small collection of sweatshirts and t-shirts, evolved into a movement celebrating authentic coastal living, military pride, and environmental stewardship. Unlike mass-market retailers, Local Coast creates high-quality, locally inspired gear that genuinely reflects the lifestyle and outdoor passions of their community. Their designs capture the essence of coastal experiences – from morning sport sessions to sunset beach walks – while maintaining a commitment to giving back, with 5% of proceeds supporting chosen organizations and marine conservation efforts.

Before

After

We developed a refreshed website strategy that honored their established brand while creating a more intuitive shopping experience. Our approach focused on maximizing their existing Shopify theme structure while adding strategic elements to improve both aesthetics and functionality:

OUTPUT

    • Refreshed their color palette to better align with the aesthetic established in their apparel line

    • Updated font styles to create a more cohesive brand experience across digital platforms

    • Enhanced the overall visual presentation while maintaining their authentic, community-focused feel

    • Created a more consistent brand expression throughout the site

    • Restructured the main navigation menu for improved user experience and increased conversions

    • Custom-built a comprehensive "Shop by Sport" experience to better connect with their diverse audience segments

    • Added strategic content throughout the site to enhance SEO visibility for key terms

    • Optimized product categorization and filtering to streamline the shopping experience

    • Developed branded content that deepens customer connection and enhances the overall shopping experience

    • Created content that emphasizes their commitment to giving back to military and environmental causes

    • Enhanced category pages to better communicate their unique coastal lifestyle positioning

While the refreshed Local Coast website has only recently launched, the foundation has been laid for significant improvements in both user experience and business performance. The new "Shop by Sport" feature creates targeted pathways for their diverse customer segments, allowing visitors to quickly find products aligned with their specific coastal activities and interests.

The strategic SEO enhancements position Local Coast for improved organic visibility in the coming months, particularly for location-specific and activity-based search terms relevant to their target audience. With search-optimized content throughout the site, they're better positioned to attract new customers while telling their authentic brand story.

The timing of the website refresh coincides perfectly with their exciting announcement of a new downtown storefront, creating digital momentum that will help drive foot traffic to their physical location. This integrated approach to their brand experience, spanning both digital and physical touchpoints, establishes a strong foundation for their next phase of growth as they continue to expand their community impact and market presence.

We look forward to tracking continued performance metrics as the site matures and will update this case study with specific conversion and traffic improvements in the coming months.

OUTCOMES

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