OVERVIEW

Carly Heasley is a powerful social media influencer and creator in the fashion space. As a lover of bows, feminine details, and dresses, she shares affordable fashion finds and outfit ideas on her midsize body type.  From hauls of the best dresses from places like Amazon, Target, Nordstrom, to pushing confidence for all sizes, at the time of coming to MLCO, she had rapidly grown her audience to over 100k. Therefore, it was time to create a new, owned channel to serve up deeper content and establish a hub for all things Carly Heasley.

Working closely with Carly, our studio led a multifaceted brand and digital evolution timed with a pivotal moment in her growth. With her platform rapidly expanding, we paired aesthetic clarity with strategic functionality to create a brand and online presence that matched the confidence, femininity, and community she inspires daily:

OUTPUT

    • Defined brand foundations rooted in confidence, femininity, and everyday accessibility.

    • Designed a visual identity that blends playful charm with timeless polish—mirroring Carly’s personal style.

    • Crafted a color palette, typography suite, and graphic elements that feel soft yet self-assured, aligning with her community’s aesthetic preferences.

    • Developed a content-forward site structure that prioritized affiliate revenue, email growth, and repeat engagement

    • Customized a WordPress template to allow for an easier launch without compromising on brand integrity or visual impact

    • Wrote strategic copy to align with brand foundations, giving Carly a consistent voice that connects with her audience

    • Integrated curated shop pages, blog layouts, and clear CTAs to guide visitors through Carly’s world with ease

    • Designed a branded newsletter template to extend Carly’s voice beyond social media and nurture her growing list

    • Applied the identity system across digital touchpoints to build cohesion across Affiliate programs, TikTok, Instagram, email, and web

    • Equipped Carly with tools to evolve and expand her platform through an owned digital ecosystem

Since launching her new brand and website, Carly’s audience has grown from 100K to over 340K Instagram followers, reflecting the momentum behind her platform. The site now serves as an owned, polished hub for affiliate content, curated style guides, and seasonal blog posts—giving her followers a destination beyond social media. Her branded newsletter has become a key driver of affiliate conversions, offering direct access to her audience with curated finds and clickable looks. With a cohesive identity and owned content ecosystem, Carly is now equipped to scale with intention and impact, making the most of every follower and interaction to join her community.

OUTCOMES

Elevate beyond the expected.

Simply inquire to start the conversation around the transformation of your brand into an experience that resonates deeply and grows with you.

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