Carly Heasley is a powerful social media influencer and creator in the fashion space with over 400,000 followers across channels. As a lover of bows, feminine details, and dresses, she shares affordable fashion finds and outfit ideas on her midsize body type.  From hauls of the best dresses from places like Amazon, Target, Nordstrom, to pushing confidence for all sizes, at the time of coming to MLCO, she had rapidly grown her audience to over 100k. Therefore, it was time to create a new, owned channel to serve up deeper content and establish a hub for all things Carly Heasley.

Working closely with Carly, our studio led a multifaceted brand and digital evolution timed with a pivotal moment in her growth. With her platform rapidly expanding, we paired aesthetic clarity with strategic functionality to create a brand and online presence that matched the confidence, femininity, and community she inspires daily.