OVERVIEW

Bayberry & Co. is a full-service design and build firm nestled in Annapolis, Maryland, where craftsmanship and thoughtful design intersect to create exceptional custom and spec homes. Founded by husband-and-wife team Mike and Emily, the company evolved from their personal journey of transforming their first cottage into a thriving firm with over 40 successful projects. More than just builders, Bayberry & Co. serves as a comprehensive resource where clients experience a seamless integration of innovative design and meticulous construction. Whether clients seek to build their forever family home or create a tailored living space that reflects their personal style, Bayberry & Co. approaches each project with the same care they applied to their own family residence, delivering homes that are both functionally refined and built to stand the test of time.

Working closely with Mike and Emily, we developed a comprehensive brand strategy that united their design and build expertise under one cohesive identity. Our collaborative approach focused on preserving their established reputation while setting a foundation for future growth:

OUTPUT

- Refreshed the company name to "Bayberry & Co." to maintain brand equity while allowing room for future expansion
- Crafted a new mission, vision, and voice to serve as a North Star for all business decisions and communications
- Developed core messaging and their tagline "Rooted in Craft. Built for Life." to capture their philosophy
- Created a refined visual identity system (logo, color palette, typography suite) that showcases their craftsmanship and quality of service
- Replatformed and redesigned their website with a heavy SEO focus to maintain existing search rankings
- Built a strategic portfolio showcase featuring new photography from MLCO and Lee Kriel Photography
- Created intuitive navigation that highlights both design and build services as an integrated offering
- Implemented a content structure that clearly communicates their process and unique value proposition
- Developed a targeted social media strategy with custom templates to attract and engage prospective customers.
- Documented the transformation through creative direction & professional photography for both web and social applications to feed the portfolio.

Since launching in January 2025, the refreshed Bayberry & Co. brand has demonstrated solid early performance metrics that indicate a successful integration of their design and build services. The new website has generated nearly 1,000 visits in less than three months, with visitors exploring multiple pages as evidenced by the 2,500+ pageviews. Most importantly, we successfully maintained their search rankings for preferred localized keywords, preserving their hard-earned SEO equity while transitioning to the new platform.

The traffic sources show a healthy distribution that aligns with a premium custom home business model. Direct traffic accounts for 52% of visits, indicating strong brand recognition and word-of-mouth referrals in the Annapolis community. Search traffic contributes nearly 30%, confirming that their local SEO strategy remains effective. The social media strategy has also shown promising results, driving 16% of traffic and providing an additional portfolio showcase channel.

These early metrics establish a strong baseline for measuring continued growth as Bayberry & Co. leverages their refreshed brand identity to attract discerning clients seeking their integrated design and build expertise.